There are very few things that influence potential

customers more than a sincere customer testimonial.  A testimony is even more powerful when told by a customer in his/her own words.  There is a specific art to this technique.  It’s important to get the customers to tell his/her story in their own words and still transmit the information you feel your audience needs to hear.  Sincerity and applicable content are key to an effective customer testimonial. This is just one of many ways to attract visitors to your site and give them reason to return.